Godiva, a Maker of Expensive European Chocolates, Does Not Mention

question 87

Multiple Choice

Godiva, a maker of expensive European chocolates, does not mention price in its magazine advertising. Instead, the ad copy mentions the quality of the ingredients, the fine packaging, and the luxurious boutiques where Godiva chocolates are sold. Godiva seems to be pursuing a pricing objective of:

• A) Meeting competition.
• B) Nonprice competition.
• C) Target return.
• D) Growth in market share.
• E) None of these is a good answer.

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Definitions:

Person-centered Therapy

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Empirical Research

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Behavior Modification

The use of empirically demonstrated behavior change techniques to improve behaviors and replace undesirable behaviors with more desirable ones.

Desirable Behaviors

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