Which Pricing Policy Is Probably "Best" for a Profit-Oriented, Low-Cost

question 118

Multiple Choice

Which pricing policy is probably "best" for a profit-oriented, low-cost producer who is introducing a new product into a market with elastic demand and is expecting strong competition very soon after product introduction?

• A) Skimming pricing
• B) Introductory price dealing
• C) Meeting competition pricing
• D) Penetration pricing
• E) Status quo pricing

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Definitions:

Marketing Strategy

A long-term approach designed to achieve a company's marketing goals by creating a unique position in the marketplace through the selection of a target market and the formulation of a marketing mix.

Market-oriented

A business approach focused on understanding and meeting the needs and wants of customers in a specific market.

CEO

Chief Executive Officer; the highest-ranking executive in a company, responsible for making major corporate decisions and managing overall operations.

Mission Statement

A formal summary that defines the core purpose, objectives, and values of an organization, guiding its actions and decisions.