Unilever Is Introducing a New Brand of Car Window Cleaner

question 150

Multiple Choice

Unilever is introducing a new brand of car window cleaner in market maturity. To speed its entry into the market-without encouraging price competition-Unilever should use:

• A) a flexible-price policy.
• B) a one-price policy.
• C) a penetration pricing policy.
• D) introductory price dealing.
• E) a skimming pricing policy.

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Definitions:

Prototyping

The process of creating a preliminary model of a product to test and validate its design and functionality before final production.

IT Architecture

The structural design of information technology systems, including hardware, software, networks, and processes, to support organizational goals.

Information Resources

Data and information assets that can be utilized to enhance knowledge or solve problems.

DevOps

A set of practices that combines software development (Dev) and IT operations (Ops) to shorten the systems development life cycle and provide continuous delivery.