To Evaluate the Effectiveness of Advertising, It's Better to Rely

question 28

True/False

To evaluate the effectiveness of advertising, it's better to rely on the judgment of the creative people in ad agencies than to rely on the results of advertising research.

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Definitions:

General Adaptation Syndrome

describes the three-stage process (alarm, resistance, exhaustion) that the body undergoes while responding to stress, as identified by Hans Selye.

Nervous Exhaustion Condition

A non-specific medical term used historically to describe mental and physical symptoms of stress, anxiety, or depression.

Cancer

A disease characterized by the uncontrolled growth and spread of abnormal cells in the body.

Onset

The beginning or start, often used in a medical context to refer to the initiation of symptoms or the disease process.