Which of the Following Do Firms Using Value Pricing Tend

question 119

Multiple Choice

Which of the following do firms using value pricing tend to avoid?

• A) Setting a high price only because consumers already know the brand name
• B) Building a relationship with a customer which raises their expectations
• C) Delivering unexpected services which haven't been stated to the customer
• D) Establishing a price level that gives the target market superior customer value
• E) Focusing on customer requirements and adopting a relevant marketing mix

---

Definitions:

Median-Voter Model

A theory suggesting that the outcome of majority-rule voting systems will reflect the preferences of the median voter.

Preferences

Individual choices or inclinations towards certain products, services, or outcomes over others.

Location Subsidies

Financial incentives provided by governments to encourage businesses to set up or expand in particular areas, often to stimulate economic growth.

Public Good

A good or service offered to society's members at no cost, sponsored by either a private entity or the government with no intent of making a profit.