A Sales Promotion Can Cost More Than It Adds in Sales

question 247

True/False

A sales promotion can cost more than it adds in sales.

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Definitions:

Written Off Accounts

Accounts receivable that a company deems uncollectible and removes from its books.

Bad Debt Expense

The portion of accounts receivable that is estimated to be uncollectible and is recognized as an expense in the financial statements.

Credit Sales

Transactions where goods are sold and payment is deferred, typically allowing the customer to pay at a later date without interest.

Allowance for Doubtful Accounts

A contra-asset account that reduces the total receivables on the balance sheet to reflect the amount expected to be uncollectible.