Advertising Objectives Should Be

question 282

Multiple Choice

Advertising objectives should be:

• A) more specific than personal selling objectives.
• B) decided by the creative experts who work with advertising agencies.
• C) quite general to allow for creativity.
• D) set by the advertising manager-not the marketing manager.
• E) determined by the kind of advertising that is required.

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Definitions:

Source Of Attraction

Factors or qualities in an individual or entity that draw interest, attention, or desire from others.

Competence

The quality of being skilled, intelligent, charismatic, and credible.

Physical Contact

encompasses the various ways individuals can touch each other, ranging from affectionate gestures to aggressive actions.

Relational Escalation

Movement of a relationship toward intimacy through five stages: preinteraction awareness, acquaintance, exploration, intensification, and intimacy.