Advertising Objectives Should

question 38

Multiple Choice

Advertising objectives should

• A) be specific, but not as specific as the objectives for the personal selling effort.
• B) be set by the specialists-the creative people at the advertising agency.
• C) be quite general so that ads will appeal to the largest possible audience.
• D) determine the kinds of advertising needed.
• E) be more specific for institutional advertising than for direct type competitive advertising.

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Definitions:

Phobic Disorder

An anxiety disorder characterized by an intense, irrational fear of specific objects, activities, or situations leading to avoidance behavior.

Somatoform Disorder

Mental disorders characterized by physical symptoms without a clear physical cause, where symptoms are thought to be the manifestation of psychological conflicts or distress.

Conversion Reaction

A psychological response where emotional distress is expressed through physical symptoms.

Irrational Fear

A fear that is disproportionate to the actual danger posed, often a symptom of anxiety disorders.