Which of the Following Statements About Advertising Objectives Is FALSE

question 89

Multiple Choice

Which of the following statements about advertising objectives is FALSE?

• A) They should be as specific as possible.
• B) They should be more specific than personal selling objectives.
• C) They should be left to creative ad agencies, not the marketing manager.
• D) They should flow from the overall marketing strategy.
• E) They should set the framework for an advertising campaign.

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Definitions:

Semantic Priming

The process by which a preceding stimulus influences the response to a later stimulus, based on meaning.

Availability Heuristic

A mental shortcut that relies on immediate examples that come to mind when evaluating a specific topic, concept, method, or decision.

Prototypes

The most typical or best example of a particular category or concept, used in cognitive psychology to explain how people categorize information.

Attention-Deficit Hyperactivity Disorder (ADHD)

A neurodevelopmental disorder characterized by problems with focus, hyperactivity, and impulsiveness.