Which of the Following Is the LEAST Appropriate Advertising Objective

question 305

Multiple Choice

Which of the following is the LEAST appropriate advertising objective?

• A) To increase sales by 20 percent this year.
• B) To improve consumer goodwill and help sell the product.
• C) To increase target customers' brand awareness by 50 percent this year.
• D) To increase a brand's market share by 10 percent.
• E) To obtain 20 new accounts in the Oakland Bay area.

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Definitions:

Employees

Individuals who are hired by a company to perform tasks in exchange for compensation, under the direction and control of the employer.

COBRA

A federal law in the United States that allows for the temporary continuation of health coverage at group rates for employees and their families under certain circumstances such as job loss.

Medical Benefits

Refers to health care items or services covered under a health insurance plan, including doctor visits, hospital stays, medications, and procedures.

Gross Misconduct

Serious misbehavior or negligence by an employee that is so egregious it warrants immediate dismissal from employment.