Which of the Following Types of Advertising Is Most Appropriate

question 130

Multiple Choice

Which of the following types of advertising is most appropriate for the awareness stage of an advertising campaign?

• A) Reminder ad
• B) Competitive ad
• C) Jingle
• D) Direct-action retail ads
• E) Price deal offers

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Definitions:

Misleading Advertising

Advertising that deceives or is likely to deceive the consumer, often leading to an incorrect understanding or decision.

Competition Act

A law designed to preserve and promote competition and to protect consumers from anti-competitive practices by companies.

Money-back Guarantee

A pledge to refund a customer's payment if the product or service does not meet the advertised standards or expectations.

Abuse of Dominant Position

An anti-competitive business practice where a dominant firm uses its market power to exclude competitors or exploit consumers.