Regarding Message Planning and the AIDA Model

question 100

Multiple Choice

Regarding message planning and the AIDA model:

• A) "getting action" is the final and easiest step in the process.
• B) focusing on one unique selling proposition is one way to arouse desire.
• C) a successful attention-getting device assures "holding interest."
• D) "arousing desire" is the first and hardest step in the process.
• E) All of these alternatives are correct.

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Definitions:

Age Grade

A social category or class based on age, within which individuals pass as they grow older, marking different stages of life and responsibilities.

Social Mobility

The movement of individuals, families, or groups through a system of social hierarchy or stratification, typically reflecting changes in socioeconomic status.

Clan

A social unit in traditional societies consisting of families or communities linked by social, economic, religious, or blood ties, with a common culture and dialect.

Lineage

A sequence of direct ancestors and descendants in a family.