When Personal Computers Were in the Market Introduction Stage of Their

question 270

Multiple Choice

When personal computers were in the market introduction stage of their product life cycle, advertising had to help consumers understand why they needed to own a computer and what a computer could do. Now that personal computers are mature products and have wide acceptance among business and home users, the advertising is focused more on trying to get consumers to purchase a particular brand of computer. So, personal computer advertising used to be _______________ advertising in market introduction, but is now _______________ advertising in market maturity.

• A) comparative; pioneering
• B) pioneering; institutional
• C) competitive; pioneering
• D) pioneering; competitive
• E) comparative; reminder

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Definitions:

Pluralistic Politics

A political system that recognizes and accommodates diversity, allowing multiple groups or parties to coexist and influence decision-making.

Rationality

The quality of being based on or in accordance with reason or logic; often involves choosing the most efficient means to achieve a specific end.

Classical Industrial Society

Refers to a stage in societal development characterized by the growth of factories, mechanization, and mass production, typically associated with the 18th and 19th centuries.

Moral Orders

conceptualize the set of shared moral expectations and norms guiding behaviors within a society.