Examlex
An insurance company might use institutional ads to highlight its concern for safe driving.
Cognitive Coping
The idea that beliefs play a central role in helping people cope with and recover from misfortunes.
Dual Attitude Theory
A psychological concept suggesting that people can hold two different evaluations (positive and negative) about the same object at the same time.
Downward Comparison
The act of comparing oneself to people who are worse off.
Upward Comparison
The act of comparing oneself to people who are better off.
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