Institutional Advertising

question 329

Multiple Choice

Institutional advertising:

• A) tries to stimulate primary demand rather than selective demand.
• B) involves no media costs.
• C) tries to develop goodwill for a company or even an industry.
• D) tries to keep a product's name before the public.
• E) is always aimed at final consumers or users.

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Definitions:

Operant Behavior

Behavior that is controlled by its consequences, in the context of operant conditioning, whereby reinforcements or punishments shape behavior patterns.

Successive Approximation

A behavioral psychology principle where behaviors are gradually shaped to approximate the desired behavior closer and closer.

Self-Control

The capacity to control feelings, ideas, and actions when confronted with desires and sudden urges.

Therapeutic Techniques

A variety of methods and strategies used in psychological therapy to help individuals overcome challenges, modify behaviors, and improve mental health.