Ad Spending for Television in the U

question 271

Multiple Choice

Ad spending for television in the U.S. in 2013 was about:

• A) $25 billion
• B) $35 billion
• C) $45 billion
• D) $55 billion
• E) $65 billion

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Definitions:

Trade Name

A commercial name under which a company conducts business, recognized as a form of trademark used to identify the business to the public.

Trade Secret

Confidential business information that provides a competitive edge, such as formulas, practices, designs, or processes, protected from public disclosure.

Domain Name

The series of letters and symbols used to identify a site operator on the Internet; part of an Internet “address.”

Counterfeit Goods

Products that are made to imitate genuine items, often of lower quality, with the intent to deceive consumers.