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To guarantee good media selection, the advertiser FIRST must clearly specify its
Workers
Workers refer to individuals engaged in any form of employment or labor, contributing their skills and efforts in exchange for compensation.
Variable Costs
Costs that vary directly with the level of production or sales, such as materials and labor.
Total Cost
The sum of all costs incurred by a business in producing a good or service, including both fixed and variable costs.
Output
The total quantity of goods or services produced by a company or an economy.
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