Sales Promotion Activities

question 41

Multiple Choice

Sales promotion activities:

• A) Usually have long-term effects.
• B) Are aimed at final consumers, but not business customers.
• C) Focus more on getting attention than on stimulating action by consumers.
• D) May be aimed at a firm's own employees.
• E) Usually take longer to achieve sales results than does advertising.

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Definitions:

Older Adult-adult

Describes individuals in a later stage of adulthood, typically marked by ages 65 and above, focusing on their lifestyle, health, and social needs.

Instrumental Assistance

Tangible help.

Financially

pertains to matters involving money or finance, often related to how money is managed, spent, or saved.

Financial Abuse

A form of mistreatment where one individual manipulates or takes control of another individual's financial resources without their consent, often leading to financial instability and hardship for the victim.