Sales Promotion Activities

question 147

Multiple Choice

Sales promotion activities:

• A) can usually be implemented quickly and get results sooner than advertising.
• B) may be aimed at final consumers, intermediaries, and/or a firm's own sales force.
• C) cost more than the total expenditures on advertising.
• D) are currently a weak spot in many firms' marketing strategies.
• E) All of these alternatives are correct.

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Definitions:

Personality Traits

Enduring characteristics that describe an individual's behavior, emotions, and thoughts.

Questionnaire

A survey consisting of a series of questions aimed at gathering information about individuals' preferences, thoughts, attitudes, or behaviors.

Machiavellianism

A personality trait that involves manipulation and exploitation of others, a lack of morality, and a focus on self-interest and deception.

Conscientiousness

A personality trait characterized by diligence, organization, dependability, and a strong sense of duty.