Examlex
The "selling formula approach" to sales presentations assumes that something is known about the target customer's needs and attitudes.
Passionate Love
An intense emotional state characterized by a powerful desire for another person, often accompanied by physiological arousal.
Physical Arousal
Refers to the body's physiological response to stimuli, which can involve increased heart rate, sweating, or heightened senses.
Two-Factor Theory Of Emotion
A psychological model proposing that emotions are a result of physiological arousal and the interpretation of that arousal.
Social Exchange Theory
A conceptual framework suggesting that social behavior is the result of an exchange process to maximize benefits and minimize costs to oneself.
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