The Sales Manager for a Producer of Consumer Convenience Products

question 117

Multiple Choice

The sales manager for a producer of consumer convenience products should recognize that the company may need:

• A) order getters to sell its established line to regular wholesaler customers.
• B) missionary salespeople to support its wholesalers.
• C) order takers to open up new territories.
• D) technical specialists to sell to purchasing agents.
• E) All of these jobs may be needed.

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Definitions:

Overconfidence

The tendency to be more confident than correct—to overestimate the accuracy of our beliefs and judgments.

Hiring Ability

The capacity or skill of a person or organization to identify, evaluate, and recruit suitable candidates for employment.

Confirmation Bias

The tendency to interpret, seek out, and create information that confirms one's preexisting beliefs or hypotheses.

Unintended Racism

Racial prejudice and discrimination that occur unintentionally, often as a result of implicit biases.