Monitoring the Web and Using Big Data Analytics from Facebook,Twitter,blogs,and

question 154

Multiple Choice

Monitoring the web and using big data analytics from Facebook,Twitter,blogs,and discussion forums helps companies

• A)reduce their customer equity.
• B)replace existing customers with new customers.
• C)build a positive reputation.
• D)avoid taking a proactive approach to customer service.
• E)generate customer complaints.

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Definitions:

Behavior

The way in which one acts or conducts oneself, especially towards others.

Internalize

The process of incorporating the values, attitudes, or norms of others into one's own self-concept.

Identify

means to recognize or establish as being a particular person or thing; to determine the identity of someone or something.

Gender

A social construct related to behavioral, cultural, or psychological traits typically associated with one's sex.