Which of the Following Sources of Buying Information Is LEAST

question 315

Multiple Choice

Which of the following sources of buying information is LEAST likely to be trusted by customers?

• A) Paid magazine ads
• B) Brand websites
• C) Personal recommendations
• D) Search engine ad
• E) Paid television ads

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Definitions:

Fechner's Law

A principle in psychophysics stating that the perceived intensity of a stimulus changes proportionally to the logarithm of the actual stimulus intensity.

Thorndike's Law

A principle stating that behaviors followed by positive outcomes are more likely to be repeated, whereas behaviors followed by negative outcomes are less likely to be repeated.

Ames Room

An optical illusion room designed to manipulate perceived size and perspective, where objects appear larger or smaller than they really are.

Proximal Stimulus

The physical energy from an object that directly interacts with sensory receptors, leading to perception.