A Breakdown in Any Element of the Marketing Mix Can

question 21

Multiple Choice

A breakdown in any element of the marketing mix can result in a requirement for

• A) customer service.
• B) additional sales promotion.
• C) reimbursement.
• D) replacing the salesperson.
• E) technical specialists.

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Definitions:

Subjective Feelings

Subjective feelings refer to personal perceptions of emotions and sensations that are not observable by others, including individual internal experiences of happiness, sadness, pain, and pleasure.

Group Needs

Refer to the requirements and desires shared by members of a group, crucial for the group’s cohesion and functionality.

Selection Effect

Refers to a bias introduced into research when individuals are not randomly assigned, leading to non-comparable groups.

Peers

Individuals of similar age, status, or interest, often considered equals within a specific context.