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Punitive Damages
Monetary compensation awarded in a lawsuit as a punishment to the defendant and to deter future similar conduct.
Employment Discrimination
Involves treating an employee or job applicant unfavorably because of race, gender, national origin, disability, or other protected characteristics.
Civil Rights Act
A landmark piece of U.S. legislation passed in 1964 that outlaws discrimination based on race, color, religion, sex, or national origin.
Bona Fide Occupational Qualification
A legal term allowing employers to hire individuals based on characteristics that are normally considered discrimination if they are reasonably necessary to the normal operation of a particular business.
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Q149: Point-of-purchase materials is a sales promotion activity
Q168: The adoption curve shows when different groups
Q232: The basic promotion objectives and adoption process
Q242: Regarding advertising, the Federal Trade Commission:<br>A) can
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Q335: Pushing (a product through a channel) means
Q337: A pharmaceutical company plans to introduce a