It Is Usually the _________ Job, Perhaps with Help from Specialists

question 113

Multiple Choice

It is usually the _________ job, perhaps with help from specialists in technology, to decide what types of sales technology tools are needed and how they will be used.

• A) sales manager's
• B) procurement manager's
• C) marketing executive's
• D) purchasing manager's
• E) product manager's

---

Definitions:

Purist Approach

A methodology or philosophy that advocates for maintaining the original or core principles of an ideology, discipline, or practice without incorporating external influences or innovations.

Organizational Culture

The shared values, beliefs, and practices that characterize an organization and influence its members' behaviors and attitudes.

Thick Description

The writing of narrative accounts that provide rich insight into the complex meaning patterns that underlie people’s collective behavior; associated with ethnographic research.

Interpretive Study

A research method focusing on understanding phenomena through the meanings that people assign to them, typically qualitative in nature.