Match Each Item with the Correct Statement Below

question 20

Multiple Choice

Match each item with the correct statement below.
-Nonpersonal stimulation of demand for a good,service,person,cause,or organization through unpaid placement of significant news about it in a published or broadcast medium is called _____.

• A)noise
• B)advertising
• C)promotion
• D)publicity
• E)sales promotion
• F)guerrilla marketing
• G)posttesting
• H)split runs
• I)cooperative advertising
• J)marketing public relations
• K)media scheduling
• L)pretesting
• M)informative advertising
• N)persuasive advertising
• O)retail advertising
• P)missiles
• Q)cross-promotion
• R)interactive advertising
• S)sponsorship
• T)institutional marketing

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Definitions:

Spatial Updating

The processes by which individuals continually revise their mental representation of where things in the environment are with respect to their current location.

Demand Characteristics

Demand characteristics refer to the subtle cues or features in an experimental environment that may influence participants' behaviors or responses, thereby affecting the validity of the experiment.

Tversky

Amos Tversky, a cognitive and mathematical psychologist known for his work on decision-making and cognitive biases.

Method Of Loci

A mnemonic device that involves visualizing locations to organize and recall information.