The AIDA Concept Refers to the Steps In

question 3

Multiple Choice

The AIDA concept refers to the steps in:

• A) the development of an IMC program.
• B) the consumer purchase decision process.
• C) the distribution of a product.
• D) the production of a product.

---

Definitions:

Location Selection

The process of choosing an optimal place for business operations, considering factors such as cost, accessibility, and market demand.

Goods

Physical items that are produced, bought, or sold to satisfy wants or needs of consumers.

Services

Intangible products provided to consumers, such as healthcare, education, and financial advice, that do not result in ownership of any physical goods.

Supply Chain

The network of suppliers, manufacturers, distributors, and retailers that work together to produce and deliver products to the end consumer.