A Local Newspaper Is Planning to Come Up with a Special

question 139

Multiple Choice

A local newspaper is planning to come up with a special series on the growth of entrepreneurship within the community. Each week an article featuring a different business owner and his or her success story will be published. For the featured business owners, this type of promotion would constitute _____.

• A) sales promotion
• B) publicity
• C) trade promotion
• D) direct selling

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Definitions:

Increase Profitability

Strategies and efforts aimed at enhancing a company's financial gains, often through reducing costs, increasing sales, or improving operational efficiency.

Tailored Postponement

A supply chain strategy where customization of the product is delayed until the latest possible point to better meet customer demand.

Profitability

A measure of the efficiency and financial success of a business, indicated by the ratio of profits generated to the amount invested or revenue.

Improve Profitability

Strategies or actions undertaken to increase the net income relative to revenues of a business or investment.