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Why do marketers sometimes use guerrilla marketing? What are some of the drawbacks of using a guerrilla marketing strategy?
Emotional Intelligence
The ability to perceive, understand, manage, and use emotions effectively in oneself and in interactions with others.
Social Psychology
The scientific study of how individuals think, influence, and relate to one another within a societal context.
Feeling State
A temporary emotional condition or mood that an individual experiences.
Positive Moods
Emotional states that are characterized by feelings of happiness, satisfaction, or optimism.
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