According to the AIDA Model, Promotion Should Try to Change

question 257

True/False

According to the AIDA model, promotion should try to change Attitudes, shape Intentions, arouse Desire, and cause Activity.

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Definitions:

Stressors

Factors or conditions that induce stress or tension in individuals.

Objectives

Specific, measurable, achievable, relevant, and time-bound goals or targets that an individual or organization aims to accomplish.

Progressive Muscle Relaxation

A relaxation technique that involves tensing and then relaxing each muscle group progressively to reduce stress and physical tension.

Guided Imagery

A technique used in therapy and stress reduction involving visualizing calming and beneficial images.