Identify the True Statement Pertaining to Publicity

question 100

Multiple Choice

Identify the true statement pertaining to publicity.

• A) It is any paid form of nonpersonal presentation of ideas, goods, or services by a sponsor.
• B) It is the main form of mass selling which includes only the use of traditional media.
• C) If a firm has a really new message, publicity may be less useful than advertising.
• D) Posting videos on YouTube and writing blogs are both ways a company can use publicity to its advantage.
• E) It tries to attract attention to the firm and its offerings by paying substantial media costs.

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Definitions:

Officer

An individual appointed by a company's board of directors who is charged with managing the day-to-day operations of the company.

Incorporation Process

The series of legal steps taken to form a corporate entity or company which is recognized by law as a separate legal entity from its owners.

Majority Vote

A voting requirement where more than half of the votes cast by individuals entitled to vote are needed to make a decision or pass a resolution.

Shareholders

Individuals or entities that own shares in a corporation, giving them the right to vote on corporate matters and receive dividends.