The Idea That Retailers Will Start to Sell a New

question 67

Multiple Choice

The idea that retailers will start to sell a new product that offers a profit margin higher than what they achieve on their traditional product line is consistent with the

• A) marketing concept.
• B) operating philosophy of most limited-line retailers.
• C) wheel of retailing concept.
• D) scrambled merchandising concept.
• E) none of these is a good answer.

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Definitions:

Majority-wins Rule

A decision-making strategy where the option that receives the most votes or support from a group is chosen.

Truth-wins Rule

A principle stating that the correct or best idea, argument, or proposal among those competing will ultimately be adopted or accepted.

Intuition

Gathering information through a “sixth sense” and focusing on what could be.

Analytic Thinking

The systematic examination of complex ideas, issues, or problems using logical reasoning and critical analysis to break them down into component parts.