An Integrated Direct-Response Promotion Is Most Likely to Be Effective

question 111

Multiple Choice

An integrated direct-response promotion is most likely to be effective if:

• A) it is used by a nonprofit organization rather than a firm.
• B) other elements of the promotion blend are not integrated.
• C) it involves one-way communications between a firm and its target customer.
• D) it relies on a CRM database to target specific individuals.
• E) None of these is a good answer.

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Definitions:

Birthday Parties

Celebratory events marking the anniversary of a person's birth, often involving social gatherings, decorations, and customs like cake and gifts.

Conservation

A cognitive principle in child development discovered by Piaget, indicating the understanding that quantity doesn't change despite changes in the shape or appearance of objects.

Piagetian Principle

A concept from Jean Piaget's theory, indicating that cognitive development occurs through a series of stages, characterized by distinct ways of thinking and understanding the world.

Clay

A natural, earthen material composed of fine-grained minerals, used in arts and crafts for sculpting and pottery.