Regarding Adoption Curve Groups, Which of the Following Is TRUE

question 228

Multiple Choice

Regarding adoption curve groups, which of the following is TRUE?

• A) By the time the early majority buy a product it is usually in the market maturity stage of the product life cycle.
• B) The early adopters have many contacts outside their own social group, and are important in spreading information to laggards.
• C) Business firms in the late majority group tend to be conservative, smaller-sized firms with little specialization.
• D) The laggard group may be slow to adopt, but it is so large that it is very important to reach them.
• E) None of these alternatives is true.

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Definitions:

Unearned Revenue

Money received by a company for goods or services that have not yet been delivered or performed, considered a liability until the income is earned.

Cash

Money in the form of coins or banknotes, especially that held to conduct transactions or as part of a business's liquid assets.

Prepaid Insurance

An asset account that represents payments made in advance for insurance coverage, which is expensed over the period the insurance policy is in effect.

Trial Balance

A bookkeeping worksheet wherein the balances of all ledgers are compiled into debit and credit account columns to check for the arithmetic accuracy of the accounts.