_____ Means Using Normal Promotion Effort to Help Sell the Whole

question 276

Multiple Choice

_____ means using normal promotion effort to help sell the whole marketing mix to possible channel members.

• A) Pushing
• B) Pulling
• C) Encoding
• D) Decoding
• E) Controlling

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Definitions:

Prospecting Method

Techniques or strategies used to identify potential customers or clients for a business, aiming to initiate and establish new business opportunities.

E-mail Marketing

A technique of sending commercial messages to a group of people using electronic mail, aimed at promoting products or services.

Potential Contacts

Individuals or entities that could possibly be converted into clients or customers, identified through research or networking as having an interest or need for a product or service.

Leads

Potential customers who have shown interest in a company's product or service and may eventually result in a sale.