Which of the Following Is NOT True About the Relation

question 162

Multiple Choice

Which of the following is NOT true about the relation between promotion blends and the promotion target?

• A) Pushing in the channel means using normal promotion to intermediaries.
• B) Service-oriented companies often try to design ads targeted at customers that also communicate to their own employees.
• C) Promotion to intermediaries emphasizes personal selling.
• D) Pushing within the firm involves promotion to employees, especially salespeople.
• E) All of these alternatives are true.

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Definitions:

Integrators

Organizational members permanently assigned to facilitate coordination between departments.

Informal Communication

Refers to the casual and unstructured exchange of information between individuals or groups without following the formal channels of communication.

Technical Interface

The point of interaction or communication between a user and a system, focusing on hardware, software, and protocols.

Production

The process of creating, manufacturing, or improving goods and services.