A Producer Might Use a "Pulling Policy" Rather Than a "Pushing

question 296

Multiple Choice

A producer might use a "pulling policy" rather than a "pushing policy" if:

• A) intermediaries are reluctant to handle a new product.
• B) it is offering a very "high-tech" product to a small product-market.
• C) its sales force has been very successful getting wholesalers and retailers to handle its product.
• D) it has a very limited promotion budget.
• E) All of these alternatives are correct.

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Definitions:

Express Ratification

The explicit approval or confirmation of an act or contract by all parties involved, often necessary for the act's validity.

Manifests Assent

The demonstration of agreement to the terms of a contract, often through an overt action or explicit consent.

Legal Relations

The relationships between individuals or organizations that are defined and regulated by law, including rights, duties, and liabilities.

Agency Law

Legal principles and rules governing the relationship where one party, the agent, is authorized to act on behalf of another, the principal, in dealings with third parties.