The Innovators Are the Group of Customers Who

question 54

Multiple Choice

The innovators are the group of customers who

• A) have fewer contacts outside their own social group or community.
• B) tend to have the greatest contact with salespeople.
• C) tend to avoid risk and wait to consider a new idea after many early adopters have tried it-and liked it.
• D) tend to be older, less well educated, and cling to the status quo thinking it is the safest way.
• E) are likely to be mobile and have many contacts outside their local social group and community.

---

Definitions:

Life Expectancy

The average number of years an individual or a specific population group is expected to live, based on statistical averages.

Life Satisfaction

Life satisfaction is a measure of how people evaluate their lives as a whole rather than their current feelings, reflecting a person's perceived quality of life.

Type A Personality

A personality characterized by high levels of competitiveness, self-motivation, aggression, and a sense of urgency.

External Locus of Control

A belief system where individuals perceive that their lives are controlled by external factors beyond their control.