Regarding Opinion Leadership, Which of the Following Statements Is TRUE

question 88

Multiple Choice

Regarding opinion leadership, which of the following statements is TRUE?

• A) Opinion leaders are easy to identify because people seek them out for advice on all kinds of topics.
• B) It is very important to reach the innovators-because this adopter group is the highest in opinion leadership.
• C) "Word of mouth" always does the real selling job-so Promotion is not necessary.
• D) "Word of mouse" always does the real selling job online-so Promotion is not necessary.
• E) None of these statements about opinion leadership is true.

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Definitions:

Memory Trace

An assumed change in the nervous system that reflects the impression made by a stimulus.

Paired Associates

Nonsense syllables presented in pairs in experiments that measure recall.

Encodes

The process by which genetic information is chemically converted into RNA and protein in living organisms, or, more broadly, the process of converting data into a particular form.

Short-Term Memory

The capacity for holding a small amount of information in mind in an active, readily available state for a short period of time.