Regarding the Adoption Curve, Marketers May Determine That There Is

question 139

Multiple Choice

Regarding the adoption curve, marketers may determine that there is little to be gained from trying to inform or influence the:

• A) Innovators.
• B) Early adopters.
• C) Early majority.
• D) Late majority.
• E) Laggards.

---

Definitions:

Cash Inflows

The total amount of money being transferred into a business, project, or financial product, typically measured within a specific period.

Rate Of Return

A financial return or setback experienced in an investment over a fixed period, denoted as a percentage of the original investment value.

Projects

Specific initiatives or plans undertaken by individuals or organizations aimed at achieving defined goals or objectives.

Discounted Payback Period

The time required to recover the cost of an investment considering the time value of money, expressing when the net present value of cash flows equals the initial investment.