Use This Information for Question That Refer to the Yummy

question 110

Multiple Choice

Use this information for question that refer to the Yummy Ice Cream case. Kelly Stich,marketing manager for Yummy Ice Cream Products,is thinking about some of her products and her promotion plans for the coming year.
Yummy Ice Cream Products is introducing a new ice cream treat called PlanetSavers.This treat uses ice cream produced with environmentally friendly processes that save energy and protect the ozone.Yummy plans to send articles to magazines,local newspapers,and environmental groups that explain the environmentally safer treat.The product also has a unique texture and different flavor.
Stich wants to use counter cards and in-store signs to let people know about Cherry Walrus,the company's new flavor.She is also developing sales training materials that will teach ice cream scoopers in Yummy's ice cream stores to promote the product.Right after Cherry Walrus is introduced each store will also hand out coupons that are good for one day only.
YummyMondaes is a product that has been around for 25 years.It is Yummy's take on the classic ice cream sundae,but white-brownie and coffee-flavored crumbles are added to make it extra special.The company sells this product in one and two quart containers through major grocery store chains.It relies on personal selling and price discounts to retailers to move more of the product.The company does very little consumer promotion for this product.
YummyFudgeonaStick is a new product of fudge-flavored ice cream on a stick.Yummy plans to sell it through retail grocery stores and is launching an aggressive advertising program that will use television,radio,newspaper,magazines,and the Internet.Most of its promotion will be directed at consumers.
Two years ago,the company introduced YummyFruitonaStick,an all-natural frozen fruit product on a stick.The product category has been popular,continues to grow,and is in the market growth stage of the product life cycle.
Which of the following illustrates communication "noise"?

• A) A radio ad for PlanetSavers is recorded at a higher volume than the music
• B) A consumer waiting in line for an ice cream cone can't see the sign promoting Cherry Walrus because the store is so crowded
• C) A consumer who thinks that environmentally friendly ice-cream is a stupid idea decides to try the new Planet Savers flavor anyway
• D) A TV ad for YummyFudgeonaStick features a large group of children singing and eating Yummy ice cream
• E) All of these illustrate "noise"

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Definitions:

Value

The importance, worth, or usefulness of something, often determining its desirability or the principles held by individuals or organizations.

Positive Face

The desire or need of an individual to be appreciated and approved by others in social interactions.

Effective Leadership

The ability to inspire and guide individuals or teams towards achieving a common goal through compelling vision, motivation, and strategic action.

Organization

A structured group of people working together to achieve common goals.