When a Department Store Manager Decides to Offer Its Female

question 305

Multiple Choice

When a department store manager decides to offer its female shoppers a free trial of Clinique's new skin cream, this is a decision about:

• A) Product.
• B) Place.
• C) Promotion.
• D) Price.

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Definitions:

Guided Imagery

A relaxation and mental visualization technique where a person is led through imagining a peaceful scene or series of experiences.

Visualization

The technique of creating a mental image or intention of what one wants to happen or feel.

Self-esteem

An individual's subjective evaluation of their own worth, including beliefs about oneself as well as emotional states.