Consumers Are Increasingly Accessing the Internet "On the Go

question 318

Multiple Choice

Consumers are increasingly accessing the Internet "on the go." How should physical retailers best leverage this trend?

• A) They should develop websites and apps that work with tablet computers and smartphones.
• B) They should design and use traditional catalogs to appear different from the competitors.
• C) They should make their customers feel like they are sitting at a desk with a computer and shopping, even if they are shopping on a mobile device.
• D) They should provide customers with free access to the Internet in their stores.
• E) They should make more profits by charging higher prices on their products when sold through the Internet.

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Definitions:

Personal Satisfaction

Personal satisfaction is the measure of contentment or happiness that an individual derives from an activity, situation, or overall life experience.

Work Efficiently

The performance of tasks in a manner that maximizes productivity while minimizing waste of time and resources.

Average Total Cost Curve

A graphical representation showing how the total cost of producing different quantities of a good divides by the quantity of goods produced, indicating the average cost per unit.

Corporate Income Taxes

Taxes imposed on the income or profit of corporations by the government.