The Wheel of Retailing Concept

question 96

Multiple Choice

The wheel of retailing concept

• A) is consistent with the emergence of supermarkets in the 1930s.
• B) explains the early success of convenience (food) stores.
• C) explains the early success of vending machines.
• D) suggests that new types of retailers usually emerge as high-price, high-cost operations, and then cut their prices as competitors enter the market.
• E) None of these alternatives is true.