Gillette Spent $100 Million in Its First Year of Advertising

question 252

Multiple Choice

Gillette spent $100 million in its first year of advertising for a new type of razor and blades. All of its advertising was directed at final consumers in the hope that these consumers would go to retailers and ask for the product by name. This is an example of:

• A) Pulling.
• B) AIDA.
• C) Encoding.
• D) Pushing.
• E) Decoding.

---

Definitions:

Reagent Strip

A diagnostic tool used to perform tests on bodily fluids through chemical reactions that indicate the presence of certain conditions or substances.

Ketone Bodies

Chemical compounds produced by the liver from fatty acids during periods of low food intake, carb restrictive diets, starvation, or prolonged intense exercise.

Metabolism

The biochemical processes that occur within a living organism to maintain life, involving the creation and breakdown of energy and substances.

Refrigerating Urine Specimens

The practice of storing urine samples at low temperatures to preserve their composition for laboratory analysis.