Which of the Following Is a Strategy to Combat Consumer

question 94

Multiple Choice

Which of the following is a strategy to combat consumer showrooming?

• A) Integrating online and brick-and-mortar store operations.
• B) Utilizing big data analytics.
• C) Scrambled merchandising.
• D) Central stocking from multiple channels.
• E) Amazoning the product line.

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Definitions:

Discontinuous Innovation

A breakthrough that significantly changes the market or the way consumers interact with products and services, often creating entirely new markets.

Dynamically Continuous Innovation

Innovations that represent a marked improvement over previous products or methods but do not require the creation of new behaviors.

Federal Trade Commission (FTC)

A federal agency established to protect consumers and promote competition by preventing anticompetitive, deceptive, and unfair business practices.

Patent Rights

The legal protections granted to inventors and companies for their inventions, preventing others from making, using, or selling the invention without permission.