Examlex
The physical distribution concept is based on the idea that selecting the lowest cost transporting alternative and the lowest cost storing alternative will result in the lowest total distribution cost.
Pathos
An appeal to emotion, one of the three modes of persuasion in rhetoric, used to engage an audience's feelings and sympathies.
Emotion
Complex psychological states involving physiological arousal, expressive behaviors, and conscious experience.
Logos
A symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc., sometimes referring to the logical appeal in rhetoric.
Ethos
A rhetorical appeal to authority or credibility, often used in persuasive writing and speech to establish trust with the audience.
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