The Transporting Cost as a Percentage of Selling Price Is

question 37

Multiple Choice

The transporting cost as a percentage of selling price is highest for

• A)factory machinery.
• B)electronic equipment.
• C)cabbage.
• D)manufactured food.
• E)sand and gravel.

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Definitions:

Institutional Marketing

Marketing strategies and efforts focused on creating awareness and selling products or services to large organizations rather than individual consumers.

Organizational Buyers

Entities such as businesses, governments, or institutions that purchase goods or services for use in the production of other goods and services, for resale, or for general operations.

Ultimate Consumers

Refers to the end-users or buyers who purchase products or services for personal use and not for manufacturing or resale.

Organizational Buyers

Businesses, governments, or institutions that purchase goods or services for use in the production of other goods and services, for resale, or for the organization’s operations.