A Direct-To-Customer Channel

question 82

Multiple Choice

A direct-to-customer channel

• A) includes a retailer but not a wholesaler.
• B) usually helps the producer to be more aware of changes in final customer attitudes.
• C) eliminates some of the marketing functions.
• D) is typical to reach final consumer markets.
• E) is most suitable when a large number of transactions are required in the channel or when orders are smaller.

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Definitions:

High-Context

Communication style in which most of the information is inferred from the context rather than explicitly stated in the verbal message.

Spoken Word

A literary form that is meant to be performed and heard, often focused on the aesthetics of word play, intonation, and voice inflection.

Regional Associations

involve the connection and correlation of certain characteristics, practices, or phenomena with specific geographical areas.

Subcultures

Groups within a larger culture that have their own distinct beliefs, values, and practices.